DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/bd236a/online_holiday_sal) has announced the addition of eMarketer's new report "Online Holiday Sales Forecast: Optimism Is in the Air" to their offering.
US online holiday season sales will reach $38.5 billion (excluding travel) in 2010, up 14.3% over 2009. This will be the second straight year of double-digit growth after online sales plunged 7.9% during the 2008 holiday season.
Growth forecasts of total retail sales (the vast majority of which are in-store) are in the range of 2% to 3.5%, making this the best holiday season for retailers since 2006. Consumers will open their wallets a little more this year, but they will also remain value-driven and highly price-conscious.
The divergent fortunes of online and brick-and-mortar stores are magnified during the holiday shopping season. Consumers seeking convenience, selection and great deals are shifting a larger share of their purchases to the internet, especially to cope with difficult economic times.
Key questions this report answers:
* What is the outlook for online holiday sales this year compared with recent years?
* What is the mind-set of consumers and retailers this holiday season?
* Why do ecommerce sales grow at a higher rate than total retail sales?
Key Topics Covered:
* Executive Summary
* Key Questions
* The eMarketer View
* Online Holiday Shopping Forecast
* Holiday Shopping Outlook
* National Retail Federation
* Online Holiday Sales Forecast
* Comparative Ecommerce Estimates
* Retailers Expectations
* Conclusions
* Endnotes
* Related Information and Links
Companies Mentioned:
* BIGresearch
* comScore Inc.
* Deloitte
* eMarketer
* International Council of Shopping Centers
* Kantar Retail
* Lazard Freres & Co.
* MasterCard Advisors
* National Retail Federation (NRF)
* Shop.org
* the e-tailing group
For more information visit http://www.researchandmarkets.com/research/bd236a/online_holiday_sal
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